So let's ask, what is branding? And why is it so important for your business?
Branding goes way beyond just a logo or graphic design.
When you think about your brand, you really want to think about your entire customer experience…everything from your logo
, your website
, your social media experiences, to the way your customers experience your support proccess.
Now, if you look at this broad definition of branding, it can be a extremely overwhelming to think about what is actually involved in your brand.
Well the short answer is, your brand is the way your customer perceives you.
So that means it is very critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just magically appear out of nowhere, it is a well thought out and strategically planned out.
Many small businesses, up and coming authorities and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.
Let me break down the top 5 reasons why spending a lot of time on your brand is so important.
1st. BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with. Brand Recognition
If your branding is consistent and easy to recognize, it will help your potential customers feel more comfortable when purchasing your products or services.
2nd. YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION.
In today’s worldwide marketplace , it is extremely critical to stand apart from your competition.
3rd. A STRONG BRAND TELLS PEOPLE ABOUT YOUR BUSINESS
You brand tells a story. A good brand will let the audience know exactly what it's all about.
4th. A TRUE BRAND GENERATES REFERRALS.
People love to talk about brands that they use and love. If your brand makes an impact on your customers, they will bring real referrals!
5th. LAST BUT NOT LEAST - A STRONG BRAND PROVIDES YOUR BUSINESS WITH REAL VALUE.
A strong brand will provide your business with value... This goes beyond your physical assets.
To wrap this up, branding is a very broad topic and I can elaborate on this topic for days... The bottom line is that branding is everything! If you don't take it serious, you won't have a serious business.
To your digital growth,
Ben Munger, founder of Designer 1 Media
To get inspired about your next
website designer in Las Vegas
project or
logo design
, please visit our portfolio page.
We are a Digital marketing agency based in Las Vegas Nevada, with clients all over the world.
P.S. For more Digital Marketing
strategies on how to grow your online business, please check out my personal blog at BenMunger.com
